Why True Business is About the Customer

[04-18-2018]

Every business wants to bring innovative ideas to the table. But if these ideas don’t serve the customers that they are selling to, the products won’t move. Brand loyalty only goes so far when customers are looking for solutions to their problems. When a business neglects customers, it createsvanity products that impress itself. But impressive ideas will eventually reach a profit cap when launched without respect to real customer needs.

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Why Management is an Ever-Evolving Role

[04-11-2018]

Entrepreneurs are innovators at heart—but often they must be managers too. Business owners who are put into a managerial role have to wear an additional hat that requires constant evaluation, adjustment and innovation. Even the brightest and the boldest team is lost without a leader to work with them and guide them through the challenges.

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Doing business as the underdog

[04-04-2018]

In history’s most compelling stories, the unexpected hero often wins the day. We can all relate to the underdog. But the middle of the story–whether ours or someone else’s, usually makes us dreadfully uncomfortable.Waiting for resolution, we can become anxious, fearful and eager to fast-forward to the conclusion of the story. We need our character to overcome.I have felt all of these things and more as I worked to establish Equator as a viable company.

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Overcoming challenges and never giving up

[03-28-2018]

Most of us have experienced failureon some level in our lives. One must realize that challenges and difficulties will abound—and few are immune to their grasping reach. However, when challenges arise in business and in life, we all have the same choice: to become overwhelmed and defeated, or get up, push through and move on.

U.S. President Grover Cleveland once said, “It is better to be defeated standing for a high principle than to run by committing subterfuge.”We have the power to choose our principles and determine our fate by our willingness to adhere to them when the going is tough.

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On launching a physical product in a new market

[03-21-2018]

Ideas are nothing more than fleeting thoughts until you actualize them into scalable, real-world products. A simple idea can become the springboard of a flourishing brand, but first you must get the product into the consumer’s hands.

At one point, my Combo washer-dryer had been nothing more than an idea. I simply wanted to help my wife with the laundry. But once I began building a product for a larger customer base, I realized that I needed more than just a basic solution to an isolated problem. Ultimately I wanted Equator to become an industry leader in creating many more problem-solving innovations. But I needed to find flexible and reliable distribution outlets. This proved to be a mammoth task, and one more area where my trustworthiness, accountability and integritywould play a crucial role in my success.

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A CEO’s advice on doing business in China

[03-14-2018]

Technology and innovation creates a more accessible world. And greater connecton and accessibility means your perfect business partnercould be across the world. But in order to create and enjoy a harmonious business relationship, you must be willilng to step out of your comfort zone. Experiencing how other cultures conduct businessand do life bridges gaps and differences, and builds trust.

Over the last two decades, I’ve explored the topic of how to develop winning business relationshipsacross borders, and worlds away from my homebase in Houston. I had first met the CEO of a Chinese manufacturer at Canton Fair—the largest import-export trade fair in the world. My initial interaction with the manufacturerhad been enough to pique my interest. But it was the tour of the factory and the business dinner with the CEO that really sealed the deal. And it was during those uncustomary moments that my comfort levels were challenged, forcing me to make decisions that had the potential to make or break thispotentialpartnership.

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Every Customer Counts - Equator Appliances First Client

[07-21-2016]

The first customer is a milestone for any business. And although I’m a firm believer that every customer is equally important, Equator Appliance’s first client holds a special place in my heart. Here’s how one customer’s leap of faith helped Equator transition from a one-man staff (just me!) to a successful global business.

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Business Ethics Lesson – Build Trust With Your Customers

[07-21-2016]

Last week, I traveled to Indiana for a product training session. Before I started my presentation, I already knew I had a big hurdle to overcome: most of the sales managers in the audience also carried my competitors’ products. I was the underdog, and I knew I had to gain their trust. How do you gain the trust of customers in a business setting?

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Business Ethics Lessons – Never Turn Down A Customer

[07-21-2016]

This week, I took my annual business trip to Los Angeles. I love visiting the City of Angels, and have been going there each spring for the last decade to attend the United Stores trade show. This time around, I was also visiting a new distributor to close a very big deal for Equator Advanced Appliances.

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